"Pure BMW" Campaign for 1 Series Car Launch

FLAUNT's execution of the Pure BMW campaign included a first-ever “whitewashed” cover sleeve as well as page number takeovers connecting the page number to a vehicle attribute. I designed this from the mock up to finished project. When removed the sleeve reveals a vibrant photograph by David LaChapelle.

"Pure BMW" Campaign: Magazine in whitewash sleeve

"Pure BMW" Campaign: Whitewash sleeve detail

"Pure BMW" Campaign: Magazine 1/4 out of sleeve

"Pure BMW" Campaign: Magazine 1/4 out of sleeve

"Pure BMW" Campaign: Magazine 1/2 out of sleeve

"Pure BMW" Campaign: Magazine and whitewash sleeve

"Pure BMW" Campaign: Page number "takeover" detail 1

"Pure BMW" Campaign: Page number takeover detail 2

"Pure BMW" Campaign: Back cover BMW 1 Series ad